U.S. Beauty & CPG Consulting

Your Embedded
U.S. Beauty
Partner

Fortune 100 rigor. Startup speed. Whether you're a founder building from zero or a global brand ready to win in North America, we build alongside you.

Who We Are

U.S. Market Experts. Real Operators.

We are beauty and CPG veterans, each with 10 or more years of hands-on experience across brand strategy, product development, marketing, and commercial execution. We've launched brands from scratch and grown them into household names.

That in-the-trenches experience is what sets us apart. Not theory. Not algorithms. Real expertise, earned inside some of the most competitive markets in beauty, brought directly to your brand.

We work as long-term, embedded partners across both indie startups and global challengers entering North America.

10+ Years per team member
NYC & TPE Dual market presence
How We Work With You

We meet you where you are and build from there.

Product Development

We translate your vision into U.S.-ready products, guiding you through trend analysis, manufacturer sourcing, regulatory compliance, formula validation, and packaging designed for the American market.

Indie Brand Incubation

For founders building from zero, we partner end-to-end to launch fast, find product-market fit, and create the foundation for scalable U.S. growth. We've made this journey before, from day one to the point of scale.

Fractional Brand Lead

Senior marketing leadership, on demand. We embed as your Fractional Brand Lead, driving product direction, campaign strategy, and U.S. growth without the cost or commitment of a full-time hire.

Office Hours

Direct access to a senior beauty and CPG advisor. Book focused 1:1 sessions for strategic clarity, targeted feedback, or a specific challenge. Walk away with a clear path forward.

Who We Work With

Two paths. One partner.

Global Beauty Brands

You have a proven product and a market that loves you. Now you want the U.S. We help you navigate the storytelling, regulatory landscape, and distribution dynamics that determine whether international brands win or stall in North America.

Indie Founders

You have a vision and the drive to build something real. We help you launch smart, move fast, and scale with intention, bringing the strategic and operational depth of people who've built brands at every stage of growth.

Built From the Inside

Where We've Worked

Our team has been inside these organizations, not as advisors looking in, but as operators driving launches, building brands, and executing growth from within. That hands-on experience is what we bring to every engagement.

Mary Kay
L'Oréal
Coty
eos
Kenvue
Estée Lauder
Shiseido
MAC Cosmetics
Rodan + Fields
Contact

Talk to us about your brand.

We work with brands at every stage. No engagement is too early or too ambitious.

Schedule a Free Call

30 minutes, no commitment. Video or phone, your preference.